Details

DIRECTION SIGNAGE FOR ALL BIODÔME PUBLIC HALLS.

This rather complex mandate consisted in creating new signage elements that would stand out among various direction signage added over the years. In order to stay within its modest budget, Merlicht first identified the key information that needed to be communicated to the visitors. The graphic design Merlicht developped is in keeping with the Biodôme contemporary architecture and its gigantic scale: large graphic surfaces with uncluttered lines, easily spotted from a distance. The understated and luminous style of the signagne elements contrasts with the colorful palette of the ecosystems and their ecotransits (see « Montréal Biodôme -Exhibition » section) and with the other existing elements, therefore easing the way for visitors in the vast building.

Turnkey project:

• Artistic direction
• Concept and design
• Production and installation.