Details

POUR BOIRE IL FAUT VENDRE – LA PUBLICITÉ ET LA BIÈRE BLACK HORSE AU 20^e SIÈCLE.

A permanent exhibition that showcases a collection of some 300 artifacts and 100 archival pictures and movies. Each of these items is singled out, thanks to a unified exhibit ensemble – display cabinets, interactive units and electronic media – with its resolutely contemporary lines and vibrant color accents. Overall, the exhibits preserve the architectural integrity of this unique place: two arches of the old Dawes brewery warehouse.

Turnkey project:

• Artistic direction
• Concept
• Design
• Production and installation.