POUR BOIRE IL FAUT VENDRE – LA PUBLICITÉ ET LA BIÈRE BLACK HORSE AU 20e SIÈCLE.
A permanent exhibition that showcases a collection of some 300 artifacts and 100 archival pictures and movies. Each of these items is singled out, thanks to a unified exhibit ensemble – display cabinets, interactive units and electronic media – with its resolutely contemporary lines and vibrant color accents. Overall, the exhibits preserve the architectural integrity of this unique place: two arches of the old Dawes brewery warehouse.
- Artistic direction
- Production and installation.