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Musée Lachine

Musée Lachine

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POUR BOIRE IL FAUT VENDRE – LA PUBLICITÉ ET LA BIÈRE BLACK HORSE AU 20e SIÈCLE.

A permanent exhibition that showcases a collection of some 300 artifacts and 100 archival pictures and movies. Each of these items is singled out, thanks to a unified exhibit ensemble – display cabinets, interactive units and electronic media – with its resolutely contemporary lines and vibrant color accents. Overall, the exhibits preserve the architectural integrity of this unique place: two arches of the old Dawes brewery warehouse.

Turnkey project:

  • Artistic direction
  • Concept
  • Design
  • Production and installation.